5 /5 Obong Efi: The William Morris in Hammersmith is one of those places that never needs over-explaining. I’ve been coming here for years, mainly for breakfast — and if you know, you know. The Freedom Breakfast does exactly what it’s meant to do, and it does it well. No fuss, no gimmicks.
What really sets this place apart is value. Drink prices are genuinely some of the best you’ll find in London, especially for such a central location. You’re right next to the station, right in the heart of Hammersmith, and the atmosphere is always lively. I’ve never been here and not seen people — that alone tells you everything.
In the summer, the outdoor seating and big screens (tennis, events, the lot) make it even better. Reliable, well-located, and consistently buzzing. A proper local that delivers every time.